Intelligent relationships

Aggressive competition on the financial market, usage of intricate financial schemes and operations is building profiles of your best customers and requires building global partnerships and ultramodern operational technologies. To retain current customers and generate new ones banks require the customer-oriented strategies and professional flexibility in spotting the possibilities to respond to demand in bank products and services. You need to know who your customers are and what exactly will keep them banking with you.

What solutions will help your bank to realize your marketing approach?

Challenges and Solutions

Who are your clients and what influences their wish to be serviced at your bank? Here are some specific ways that banks have used Cognos to build stronger relationship with their customers.
Any modern bank requires management tools vitally important to develop marketing strategy and perform marketing management in the bank.

Customer Retention and Loyalty

Zept Group offers solutions that help to analyze customer loyalty trends and factors that affect customer behavior: geographical distribution of branches and ATMs, user fees, discounts, portfolio management etc.

Using this knowledge, the bank would be able to better target specific, profitable customer segments for loyalty programs, and increase its ratio of high-yield customers.

Customer Profiling and Targeting

Zept Group helps banks to study customer demographic data and behavior. Using this information bank can improve the effectiveness of cross-selling programs, which in turn improves customer retention in the most profitable segments.

Zept Group helps to analyze the status of client base (including analysis of customer yield, structural analysis of client base, quality analysis of client base, analysis of customer fees, changes in structure of client base, changes in demand of products in certain client groups, revelation of hidden customer affiliation, analysis of financial situation of creditors/debtors, fundamental analysis of enterprises and prospects)

Customer Services Analysis

Modelling of business effects from closing certain branches saves world banks millions of dollars, helping to calculate the closure of inefficiently working branches, all without affecting customer loyalty or revenues.